- This event has passed.
Marketing Competition at the Faculty of Economics and Business Administration
May 22 - 14:00
The competition brought together student teams who presented strategic marketing campaigns aimed at promoting the newly launched BOB App digital wallet. Each team delivered its proposal in front of a live audience and a jury of professionals from the marketing and financial sectors.
A total of 23 teams participated in the competition, and 8 teams advanced to the final round. The initiative was supervised by Dr. Rasha Abdelkhalek and integrated into the marketing courses taught in collaboration with Dr. Jocelyne Eid.
Jury Panel
- Mr. Ziad Rouhana – Marketing & Sales Manager, BOB Finance
- Mr. Melhem Rechdan – Consultant, BOB Finance
- Mrs. Ghada Kortbawi – Managing Partner & Creative Director, Birdie
- Mrs. Jeanine Khayrallah – Account Manager, Birdie
The jury commended the students for their originality, strategic insight, and the professional quality of their presentations.
Competition Results
- First Prize – $1,000
Team: Money Talks – Mirna Farah, Joseph Mhanna, Chantale Icho, Elissa Khattar
(Sponsored by BOB Finance)
- Second Prize – $500
Team: BTO (Born to Win) – Edmond Karam, Anthony Haddad
(Sponsored by BOB Finance)
- Third Prize – $250
Team: Rojo – Joe Jabbour, Roy Chakhtoura
(Sponsored by BOB Finance)
In recognition of the creativity and dedication demonstrated by all participants, BOB Finance generously awarded BOB Cards to every student who took part in the competition.
The FEBA Marketing Competition 2025 exemplified the faculty’s commitment to experiential learning and its dedication to bridging academic instruction with real-world business challenges. This initiative reaffirms Université La Sagesse’s mission to empower students with the skills and competencies necessary to thrive in today’s competitive marketing and business environments.
