Export Promotion Center

The Export Promotion Center at the Faculty of Economics and Business Administration is an academic and applied research initiative established to enhance Lebanon’s trade and export development capacities. Positioned at the intersection of education, policy analysis, and enterprise support, the Center serves as a multidisciplinary platform to advance export competitiveness, inform trade-related policy, and build capacity among youth, students, small and medium enterprises, and public institutions.

Through the generation of market intelligence, professional training, and technical assistance, the center contributes to Lebanon’s broader economic development efforts by fostering a knowledge-driven, export-oriented ecosystem.

Vision

To contribute to the development of a new generation of export-capable professionals, institutions, and enterprises grounded in research, skills development, and global market understanding.

Mission

  • To conduct applied research and market diagnostics that guide export policy, sector prioritization, and trade development strategies;
  • To enhance export and trade-related skills, particularly in the areas of logistics, standards, compliance, and market penetration;
  • To deliver professional and academic training programs tailored to the needs of students, youth, entrepreneurs, and government personnel;
  • To offer technical assistance and advisory services that support MSMEs in their efforts to formalize, upgrade, and access new markets;
  • To serve as a forum for academic-industry-policy dialogue in support of inclusive and sustainable trade development.

Areas of Work

Market Intelligence & Applied Research

  • Development of commercial roadmaps for Lebanese products to targeted international markets
  • Export readiness assessments and trade diagnostics
  • Value chain analysis and sector prioritization based on economic complexity and global demand trends
  • Studies on ESG integration, quality compliance, and non-tariff measures

 Academic and Professional Training

  • Delivery of the Advanced Diploma in Export Promotion and Market Access
  • Technical clinics for MSMEs on topics such as Incoterms, logistics, pricing, packaging, and market entry
  • Tailored workshops for youth, students, and early-career professionals
  • Guest lectures, expert panels, and thematic modules linked to academic curricula

 Enterprise Support & Ecosystem Development

  • Coordination with business support organizations (BSOs), chambers, and export development actors
  • Engagement with public institutions on policy dialogue, trade procedures, and capacity building
  • Mapping of institutional support services and trade facilitation resources across Lebanon

Flagship Programs and Tools

  • Advanced Diploma in Export Promotion and Market Access    
    An academically rigorous diploma that equips participants with core competencies in export strategy, trade policy, market access, and logistics.
  • Commercial Roadmaps for Lebanese Products   
    Structured research outputs identifying market opportunities, regulatory environments, and strategic pathways for selected Lebanese products in global markets.
  • Training and Clinics for MSMEs  
    Practice-oriented sessions designed to build firm-level capacity in areas such as documentation, market research, shipping procedures, and international marketing.

Target Groups

  • University students and youth aspiring to pursue careers in international trade, economic development, and private sector engagement
  • Entrepreneurs and MSMEs seeking to navigate export procedures and improve their competitiveness
  • Public sector institutions working on trade policy, industrial development, or SME support
  • Researchers and educators focusing on trade, regional integration, and economic development

Reports and Publications

The Export Promotion Center serves as a producer and curator of applied research, technical briefs, and sectoral studies that inform export strategies and trade-related policymaking in Lebanon.

Our publications aim to bridge the gap between academic insight and market relevance, offering evidence-based analysis to support businesses, institutions, and development practitioners working in trade and export promotion.

  • Commercial Roadmaps for Lebanese Products

In-depth market entry studies that assess the export potential of selected Lebanese products in target markets. Each roadmap includes demand trends, tariff and non-tariff barriers, distribution channels, and positioning strategies.

  • Sectoral Briefs and Policy Notes

Thematic reports examining value chains, regulatory environments, trade facilitation bottlenecks, and opportunities for public-private coordination.

» Upcoming
Workshops and Events
Export Promotion Center Presentation (243 downloads )

Contact

Export Promotion Center

Université La Sagesse
P.O. Box 50501, Furn El Chebbak, Lebanon

Director
Elie K. El Khoury

Upcoming Events and Blog Articles

Rethinking Leadership

20-11-2025

An academic event by the Faculty of Economics and Business Administration marking the 150th Anniversary of Université La Sagesse exploring how El and Al shape sustainable leadership.
December 4, at 12pm

More Details »

@uLaSagesse Blog

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