

- This event has passed.
First Place at Malia Group Cosmaline CampusCraze 2025 for “The Wave” from Université La Sagesse
May 20 - 10:00

The competition brought together 315 students, 69 teams, and 14 leading universities from across Lebanon. After a multi-round challenge, The Wave distinguished itself with a marketing campaign that was both creative and strategically sound, impressing a jury of professionals from the industry.
The winning team’s members are Joseph Mhanna, Rita Gharib, Chantal Icho, Myriam Nacouzi, and Anthony Haddad. They demonstrated advanced marketing insight, presentation skills, and teamwork. Their campaign reflected a deep understanding of market dynamics and consumer behavior, developed through weeks of applied preparation and mentorship.
This success highlights the commitment of the Faculty of Economics and Business Administration at Université La Sagesse to experiential learning. Through hands-on projects, real-world challenges, and close academic guidance, students are prepared to meet the demands of today’s competitive business environment.
The victory of The Wave reflects the university’s educational philosophy: blending academic excellence with practical experience to empower students to lead, innovate, and excel.
Université La Sagesse congratulates the team on this outstanding achievement, which stands as a proud milestone for the entire university community.