The Department of Marketing at the Faculty of Economics and Business Administration hosted an engaging workshop titled “AI in Marketing Campaigns”, led by Dr. Sandreen Hitti, university lecturer, consultant, and expert in AI-driven marketing.

Dr. Hitti shared relatable examples and practical insights on how businesses can use AI not only to improve performance, but also to build more meaningful connections with their audiences. From enhancing customer engagement to optimizing campaign strategies, participants walked away with useful tools and ideas to apply in real-world marketing efforts.

The session provided clear, practical strategies for applying AI in marketing, along with valuable real-world takeaways. We thank Dr. Hitti for leading the workshop and everyone who took part in the session.