Rasha Abdelkhalek

Rasha Abdelkhalek, PhD

Chair, Department of Marketing

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Université La Sagesse – Achrafieh Al Hekme Sector, Achrafieh, Lebanon
rasha.abdelkhalek@uls.edu.lb
Job Title / Responsibilities

I am an Associate Professor of Marketing and currently serve as the Chairperson of the Marketing Department at Université La Sagesse. I hold a Ph.D. in Marketing from the Lebanese University and bring over 10 years of experience in both academic and administrative roles.

In my current position, I lead strategic initiatives, oversee program development, and manage external partnerships—most notably the ULS/DMI MBA-CDMP collaboration. I am also an active researcher and marketing consultant, with a research focus on digital marketing strategies, consumer behavior, and sustainable marketing.

Additionally, I contribute to both institutional and faculty-level accreditation efforts at ULS and am committed to promoting innovative teaching practices through workshops and student competitions.

Qualifications

  • Ph.D. in Marketing (2018), Lebanese University, Doctoral School of Law, Political, Administrative, and Economic Sciences, Lebanon
  • Master Research in Business Administration (2013), Lebanese University, Lebanon
  • Master Professional in Business Administration (2011), Lebanese University, Lebanon
  • Certified Digital Marketing Professional (CDMP), Digital Marketing Institute, Ireland (2022)

Teaching interests

  • Digital Marketing
  • Consumer Behavior
  • Strategic Marketing
  • Services Marketing
  • Brand Management
  • International Marketing

Research interests

  • Digital and Sustainable Consumer Behavior
  • Emotional Intelligence in Education
  • Marketing Strategies in Emerging Markets
  • Emotional Intelligence in Education
  • Marketing Strategies in Emerging Markets
  • Omnichannel and Click & Mortar Commerce
  • Higher Education Leadership and Turnover
  • Crisis Management and Branding

Publications

Articles:

  • Abdulkhalek, R., Chami-Malaeb, O., Menhem, S. (2023). Higher education leadership, quality of work life and turnover intention among Lebanese academics in COVID-19. European Journal of Training and Development.
  • Abdulkhalek, R., Khaddaj, S., Ayoubi, R. (2021). The influence of emotional intelligence on teachers’ performance. Higher Education, Skills and Work-Based Learning.
  • Abdulkhalek, R. (2020). The impact of click and mortar on consumers’ intention to purchase online. World Journal of Business and Management.
  • Abdulkhalek, R., Eid, J. (2020). Effect of coronavirus on consumption behavior. International Journal of Business Marketing and Management.

 

Book Chapters:

  • Abdulkhalek, R., & Eid, J. B. (2025). Thriving Beyond Survival: Gray Mackenzie Lebanon’s Strategic Market Segmentation and Brand Portfolio in a Challenging Economy. In N. Azoury, M. Rechdan, P. Kotler, & Partners (Eds.), Essentials of modern marketing: Lebanon edition. Librairie Antoine.
  • Abdulkhalek, R., & Daher, M. (2025). White Peaks Solutions – Leading the Way in OTT Innovation. In N. Azoury, M. Rechdan, P. Kotler, & Partners (Eds.), Essentials of modern marketing: Lebanon edition. Librairie Antoine.
  • Abdulkhalek, R., & Chehab, O. (2025). The Culture of Resilience: How Librairie Antoine Thrived Through Crisis and Change. In N. Azoury, M. Rechdan, P. Kotler, & Partners (Eds.), Essentials of modern marketing: Lebanon edition. Librairie Antoine.

 

Conference Papers:

  • Abdulkhalek, R. & Bayoun, D. (2025). Implementing Omnichannel Strategies as a Tool to Competitive Edge Across Pharmaceutical Market: Focus on Lebanon. Accepted for publication in Springer Journal and presentation at the ICMEBM 2025: Fifth International Conference on Marketing, Economics and Business Management, Istanbul, Turkey.
  • Abdulkhalek, R. (2025). The Impact of Green and Digital Marketing on Promoting Sustainable Consumer Attitudes. Accepted for publication in Springer Journal and presentation at the CCTS 2025: 2nd International Conference on Creativity, Technology, and Sustainability, Dar Al-Hekma University, KSA.

 

Working Papers / Blogs

  • Abdulkhalek, R., Eid, J., Hitti, S., Daher, M. AI Driven personalized Ads: its influence on Customer Experience and Purchase Intention in the Lebanese Fintech Industry. (in progress)

 

Community Services

  • Organizer of marketing workshops and competitions.
  • Speaker and panelist in regional marketing and education events.
  • Member of Global Ambassadors of Sustainability (since 2022).