Hanan Sawaya, PhD
Assistant Professor of Marketing
Job Title / Responsibilities
I’m Hanan Sawaya, Assistant Professor of Marketing at Université La Sagesse.
My duties are divided between teaching and coordination of marketing courses.
My experience of more than 24 years is a combination of major roles with multinational companies covering several countries, as well as teaching at several universities in Lebanon and abroad.
Qualifications
- PhD in Business Sciences at University Aix-Marseille III.
- DEA in Management at University saint Joseph of Beirut – USJ.
- Master in Strategic Marketing at University saint Joseph of Beirut – USJ.
- License in Business Administration at University saint Joseph of Beirut – USJ.
Teaching interests
- Strategic Marketing
- Consumer Behavior
- International Marketing
- Services Marketing
- Brand Management
Research interests
- Crisis Management
- Digital Marketing
- AI impact on Marketing domains